What is a Reasonista?

In creating this blog, I did quite a bit of keyword research. I thought words like “reasoning in business” or “decision making” would pull up a short, descriptive phrase with good SEO possibilities.

There was no such animal. At least, that I found.

So I coined my own word, as we often see these days.

If I have to explain it anyway — that this blog is about the balance between several mental concepts that might not seem related at first — then I’d try to keep it simple.

When it dawned, The Reasonista was one of those insights that sometimes arrive when we let go of perfect and just let things flow.

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